Strategic Consulting

Emerson Street Media helped VHC Health with strategic communication for the grand opening of its Outpatient Pavilion, focusing on media relations, video production, and clear messaging, resulting in extensive local coverage and a successful launch.

The Giant BBQ Battle, an annual celebration of food and music, enlisted Emerson Street Media’s services to make their event bigger and better than ever before. The annual event takes place on historic Pennsylvania Avenue and is a summer staple for Washington, D.C.. When presented with the opportunity to work on this event, we jumped on it immediately. With the support of our team, the 32nd Annual Giant BBQ Battle attracted over 80,000 attendees, a 540% increase in downtown tourism over a non-typical event weekend, according to the Office of the Deputy Mayor for Planning and Economic Development.

Emerson Street Media began an engagement as the Southwest Business Improvement District’s (SWBID) PR, social and video partner to showcase how it operates differently from other BIDs. When they transformed a dark underpass into a colorful mural gallery, we were tasked with executing a communications campaign designed to raise awareness about the project, which resulted in significant media coverage.

Emerson Street Media devised a social media strategy for DISCO, an AI-powered legal tech. After an in-depth competitor analysis, they implemented a content calendar, optimized post timings, and utilized trending hashtags. With continuous refinement and strategic visuals, they achieved consistent monthly growth across DISCO's platforms.

Playfly Sports launched in September 2020 with the goal of becoming a major force in sports media and marketing pro, collegiate and high school athletics. Emerson Street Media collaborated with CRWN Partners shortly after Playfly launched to help the company achieve rapid and substantial growth in a short period of time through a robust and proactive strategic communications campaign.

West, Lane and Schlager (WLS), a prominent tenant representation firm in DC, sought Emerson Street Media's expertise to enhance their brand narrative. Through collaborative sessions, a compelling story highlighting WLS's unique offerings was crafted. This revitalized messaging propelled WLS's marketing, resulting in significant business growth.

Emerson Street Media aided Counterpart International with media training, enhancing their story to donors & policymakers, boosting narrative clarity & confidence.

Emerson Street Media created a branding video for Ben's Chili Bowl, a famous D.C. restaurant, capturing its rich history and essence through interviews and on-site footage, resulting in a product that resonated with the Ali family, owners since 1958.

Heritage Werks, a premier heritage agency, partnered with Emerson Street to craft a compelling corporate narrative that highlights their innovative methods to monetize over 100 million assets. After a detailed exploration of Heritage Werks' vast collection in Atlanta and collaboration with their leadership, Emerson Street developed a cohesive narrative. This new storyline now serves as a cornerstone for Heritage Werks' strategic content marketing, enhancing business outreach and consistency in messaging.

Assisting SAP with their 2021 virtual sales conference, Emerson Street Media contributed to scriptwriting, content creation, voiceover work, and strategic counsel, ensuring a successful event that equipped SAP's sales team for the future.

Emerson Street was tasked with creating a branding video for HIS Grooming, a unique barbershop in Capitol Hill that extends beyond mere haircuts to encapsulate a community spirit. Through in-depth conversations with the owner, Jared Scott, the team aimed to weave in his dedication, professional ethos, and his notable connection with Representative John Lewis. The final product, carefully curated from multi-camera footage and comprehensive interviews, not only celebrated the essence of HIS Grooming but also deeply resonated with Jared.

Emerson Street Media created a branding video for Amore Learning, highlighting its rapid shift to 'pod learning' during the pandemic, reflecting their commitment to providing essential education resources, and showcasing the positive impact on students and parents.

Taharka Brothers, a renowned ice cream brand in Baltimore known for its community engagement, partnered with Emerson Street Media for their campaign announcing a shift to an employee-owned, majority black-owned business model. Through strategic media outreach, including crafted story pitches and a press release, the news secured prime coverage in The Baltimore Sun and The Baltimore Business Journal, amplifying Taharka's significant announcement.

When a sudden building accident occurred at one of rand* Construction's projects over the Christmas holiday, Emerson Street Media was enlisted to manage the communications fallout. Emerson swiftly engaged with rand*, devising a thorough strategic communication plan encompassing press releases and consistent updates. Though the accident's repercussions weren't as dire as initially feared, Emerson remained hands-on, reflecting on their crisis response and supporting rand* throughout.