What Do We Do
What is a Boutique PR Firm?
A boutique PR firm is typically a smaller agency, usually more nimble than the larger public relations firms, who has capabilities including media outreach, media planning, marketing strategy or special communications services for all types of businesses.
A boutique PR agency might also be utilized by a larger corporation to collaborate with their in-house communications team on strategy or special projects like crisis communications, social media management or any range of services
What Makes Us Different?
What is a Boutique Service?
Boutique services to clients refers to customized attention creating awareness and enhancing the brand and visibility of their client by a public relations agency. “Boutique” does not have to mean small. Rather, it refers to focused, deliberate, and thoughtful attention to the client’s needs while maintaining an extraordinary level of commitment and dedication to a communication strategy.
We plan and strategize the best ways to reach a targeted audience for our clients, and this pursuit always begins with a list of business objectives for each individual client. What do we want and need to achieve with our messaging? This kind of specialized service requires us to get to know our clients in a manner most larger agencies cannot.
We take the time to sit down with our clients and learn the origin of their business, as well as how they evolved and where they are headed in the future. We dig into the company culture and values that make our clients unique and successful. Before we can become your public relations company, we need to know exactly who you are. This is how we define boutique service.
Do You Need a PR firm?
What does a PR agency do?
A public relations agency does many things for their clients. Whether its writing pitches, prepping an executive for a television interview or developing social media strategies – whatever the service being provided – a public relations firm is all about connecting their client to a larger audience with a long-lasting effect.
A public relations company, as opposed to an advertising firm, promotes individuals or companies via editorial coverage as one of their traditional services. Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably than traditional paid advertising. This is called “free” or “earned” media. Operating in a top media market like Washington DC adds even more value to earned media placements for our clients.
Of course, public relations services extend far beyond just securing media hits. Speech writing, crisis communications planning, and event management are just a few of the services offered. But a good PR agency is one that partners with a client and helps them successfully communicate with their audience.
Different Types of PR
What are the Different Types of PR?
The different forms of Public Relations are as follows:
Brand strategy – providing tactical guidance and a plan of action for a wide array of campaigns; for example, crisis communications by addressing possible business-disrupting scenarios before they occur and mapping out appropriate communications responses
Media relations – elevating client image and awareness through earned media placements, press releases and established media connections and relationships. This can include traditional outlets like print and television, but also newer media like podcasts and blogs.
Media training – providing tailored instruction in preparation for media interviews or any type of presentation with a guided curriculum to highlight the do’s and don’ts of communicating your message effectively
Video Production – producing engaging videos that serve to highlight client brand awareness with eye-catching visuals and focused messaging. Branding videos, executive profiles and client testimonials are just a few ways video can boost engagement.
Social media management – creating thoughtful, targeted social media campaigns with content crafted for maximum engagement and impressions. Content calendars, monthly analytic reports and best practice guides are all part of this service.
Strategic communication – creating all types of communication tools with a common goal of reaching a larger audience for clients with targeted messaging. Every message put forward is part of a strategic plan to obtain an objective for a client’s success.
Why Work with a Boutique Public Relations Agency?
A boutique agency is going to give more focused attention to their clients’ needs than a larger firm, and usually at a better rate. The goal of a good boutique agency is to find the voice of their client and lead the discussion in the public forum, rather than just checking items on a tactical list. Larger firms might be able to get more placements, but without consideration for finding the right audience.
A boutique firm brings a unique approach to each of their clients while still incorporating traditional PR tactics. They know that each client has its own specific audience and the messaging should be thoughtfully composed to reach that audience.
A boutique agency is often more nimble and responsive than a larger firm as well. It’s easy to get lost in the crowd of clients at the big corporate agencies. While the personalized, non-standardized approach of independent firms can also utilize many of the same resources and offer the same or superior skill level.
Contact Emerson Street Media for all of your Public Relations Needs
At Emerson Street Media, we provide our clients with all of the advantages possible from a boutique PR firm – from personalized bespoke strategic communications plans to dedicated, nimble responsiveness from a small, dedicated team.
We want to be your partner and lead a public discussion using your brand’s voice to find the right audience for your message. Bringing awareness to your brand and elevating your company’s message to achieve the goals you set for your business is our number one priority at Emerson Street Media. We would love to tell your story.