Through top-tier media placements, speaking engagements, and introductions to numerous reporters, Emerson Street Media and CRWN Partners helped increase awareness about Playfly significantly, making the company a well-known entity among key industry stakeholders on the pro, college and high school levels. Earned media was the primary driver of the effort, with the placement of numerous stories in top-tier sports business and ad/marketing trade outlets, including CNBC, Sports Business Journal, Sportico, Adweek, Ad Age, Forbes, Reuters and Yahoo Sports, among others.

We began our engagement with Playfly focused on aggressively driving brand awareness and “flooding the market” with the Playfly name, with a focus on generating media engagement from sports business and ad/marketing trade outlets. We did several discovery sessions, calls and conducted meetings to gain a comprehensive understanding of the Playfly organization, its divisions, leadership and goals. This process produced a clear picture of the messaging and themes that would help propel the campaign.

The immediate focus was to aggressively drive brand awareness and “flood the market” with the Playfly name, with a focus on generating media engagement from sports business and ad/marketing trade outlets. We did several discovery sessions, calls and conducted meetings to gain a comprehensive understanding of the Playfly organization, its divisions, leadership and goals. This process produced a clear picture of the messaging and themes that would help propel the campaign, including highlighting Playfly’s innovation and depth in driving new revenue for its partners.

In the relatively short time since its founding, Playfly has become the fastest growing sports media and marketing agency in the U.S., connecting partners with brands and developing new business opportunities for partners in ways that have not been done before in this space. Playfly’s rapid growth and expansion has been fueled by the comprehensive media coverage established by Emerson Street and CRWN Partners, which continues to grow due to our extensive relationships with sports business and ad reporters. Additionally, our deep understanding of Playfly has empowered us to lead internal and external communications efforts with significant personnel changes or strategic shifts, which have helped create continuity and strength in an ever-changing and competitive landscape.