Media Relations
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Value and Power
There is perhaps no more impactful tool in external communications than effective media relations. Earning placements in television, online, print, radio, podcast, and other mediums can support or achieve organizational goals in ways other tactics simply can’t.
Media placements amplify vital messages and shape influential perspectives - all while developing credibility, significance, and thought leadership. Emerson Street Media leverages trusted contacts, curated messaging, and an experience-based approach to reap the value and power of media relations - a central component of our comprehensive communications campaigns.
The Right Audience,
The Right Way
Our end goal is to provide impactful coverage that inspires thought and compels action from targeted outlets and their audiences. We pride ourselves not only on maximizing the impact of opportunities secured, but using those opportunities to build lasting relationships that yield continued coverage. Decades of newsroom experience uniquely position us to help your brand, messages, and calls-to-action reach the right audience the right way.
A Results-based Approach
We start with identifying client objectives, desired results, and assets - ensuring our strategy is built on a solid foundation directly aligned with your expectations to achieve or support organizational goals.
Establish Foundational Messaging
We develop compelling narratives, announcements, and insights to establish a strong voice and messages primed for impact.
Craft Strategic Outreach
The right pitch is sharp, insightful, and informative - decades of expertise guide us in drawing interest and attention from targeted press.
Reach the Right People
We identify ideal and impactful reporters to target, and leverage both trusted relationships and personalized outreach to earn opportunities.
Placement Preparation
We prepare spokespeople with strategic guidance, messaging reviews, and interview simulations to ensure comfort and confidence.
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Following Through
We provide post-interview follow-ups, monitor press and social for coverage, and provide detailed reports to track your success.
Tried-and-True
Emerson Street Media is comprised of former journalists and public relations experts who truly understand the power of media. Our passion is utilizing our expertise to help clients navigate the challenges associated with making an impact and advancing organizational goals. We know media relations is the cornerstone of strategic communications - let us show you how to make media work for you, your team, and your brand.
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Ready to Prepare for the Unexpected?
Get in touch with our expert team today and let's build a resilient brand that can weather any storm.