Media Training
.png)
Make an Impression
When speaking to the media, it is imperative to be prepared with the right strategies and tactics to deliver an effective performance. We utilize our extensive experience in journalism and communications to define that success and teach critical skills to achieve desired results. We not only provide our clients with extensive background and perspective on the media landscape and its processes; we conduct simulations to mirror a variety of media interview opportunities from TV and print/online to radio and podcasts. Detailed and rigorous training provides significant advantages for those seeking to gain the confidence and skillset to make an impression.
-4.png)
Prepare to be Impactful
While there is no such thing as a guarantee, we strongly believe that media training is the most effective and reliable way to prepare for media engagements. Media training sessions help equip individuals with tools that can be readily implemented for any public speaking opportunity. Coupled with the benefits of simulated interviews with experienced journalists, the learned skillsets result in a detailed understanding of how to leverage interview opportunities and prepare to be impactful.
A Proven Approach
With decades of experience in journalism and communications, our expertise is ingrained in a comprehensive, advanced curriculum we tailor to each participant and opportunity. Our team outlines every aspect of the interview process - highlighting scenario possibilities, types of journalists, messaging guidance, speech evaluation, and more. We gain a comprehensive understanding of the applicable media landscape and determine specific ways each participant can utilize their own strengths in our proven approach.
-2.png)
Doing the Work
We first present a broad overview on media opportunities to establish and contextualize standard interview procedures and to self-assess readiness. Preparation for interviews includes everything from word choice and pivoting to body language and attire. After establishing key messages and their tactful delivery, we work to overcome pain points and potential curve balls so you can enter an interview with confidence. Our interview simulations help individuals understand the feel, strategy, and management needed to properly leverage opportunities.
Creating Results
Participants leave with a new understanding of the media, the tools to make an impact, and the confidence to deliver results and achieve objectives. As clients navigate media opportunities, we provide continued guidance through preparation calls, opportunity-specific simulations, on-site or online support, performance reviews, and reporter follow-ups for positive, substantive coverage. We believe in creating results through supporting clients at each step of the media process.
Media Training Process
Plenty of firms conduct media training - but our journalistic backgrounds, attention to detail, and understanding of media processes sets us apart. Let us use our decades of experience to bring you success in high-stakes opportunities.
Preparations Sessions
We provide an overview on the media, opportunities, messaging, and desired outcomes to define success and establish expectations.
Research, Coaching and Feedback
We research the applicable media landscape, identify participant strengths/weaknesses, and provide strategies to maximize assets.
Mock Interviews
We conduct simulations tailored to subject matter, outlet types, and interview scenarios to employ tactics and create confidence.
.svg){kind=icon}
Performance Analysis and Q&A
We review recordings from mock interviews and participant performance to identify successes and growth opportunities.
Post-training Report and Support
We provide a detailed follow-up with key areas of focus and offer ongoing support for participants navigating media opportunities.
Ready to Prepare for the Unexpected?
Get in touch with our expert team today and let's build a resilient brand that can weather any storm.