Ellen's Fowl Play: From Comedian to Outcast
Ellen DeGeneres, the former host of “The Ellen DeGeneres Show,” which aired for 19 seasons beginning in 2003, has reportedly revealed her desire to step away from the spotlight following a scandal in which allegations of racism, sexual misconduct, and mishandling of compensation during the COVID-19 pandemic ultimately led to the show’s conclusion in 2022. In a recent stand-up performance at the Luther Burbank Center for the Arts in Santa Rosa, California, DeGeneres candidly discussed her life since the show's end two years ago. As we examine the aftermath, it becomes evident that the handling of this situation represented a significant missed opportunity for redemption and proper crisis management.
Ellen’s Recent Performance
In her Santa Rosa performance, Ellen shared updates on her life, humorously remarking, “Let me catch you up on what’s been going on with me since you last saw me. I got chickens. Oh yeah, and I got kicked out of show business for being mean.”
Moreover, in the audience Q&A segment of the show, fans questioned Ellen on whether she would attempt Broadway or return to movies when the tour ended.
“Um, no,” Ellen responded. “This is the last time you’re going to see me. After my Netflix special, I’m done.”
After stating that she’s done with show business influenced by the events of 2020 and the way her show ended, Ellen expressed her disappointment over how it all concluded.
“I just thought… this is not the way I wanted to end my career, but this is the way it’s ending. … I just hated the way the show ended,” Ellen claimed. “I love that show so much and I just hated that the last time people would see me is that way.”
What Ellen Could Have Done Differently
Despite offering an apology, the resulting scandal eventually led to the cancellation of her talk show, causing a significant shift in Ellen's career and public reputation. In July 2020, Ellen emailed an apology to her staff, stating she was “committed to ensuring this does not happen again.” The following month, she held a video meeting to apologize to her team. Finally, in September, she addressed the issue publicly but continued to make jokes throughout her apology. This approach only fueled further criticism.
“How was everybody’s summer? Good, yeah? Mine was great. Super terrific,” Ellen remarked. “Let me give you some advice out there: if anybody's thinking of changing their title or giving yourself a nickname, do not go with the be kind lady. Don’t do it.”
Ellen's eventual public apology was perceived as insincere, and it did little to resolve the controversy. To the public, the timing of the apology seemed late, leading many to view it as a delayed move to save her image rather than a genuine expression of remorse. Additionally, her joking demeanor during the apology appeared tone-deaf and dismissive of the serious allegations against her.
Reflecting on past events, Ellen's handling of the matter could have been more effective. The allegations could have been resolved sooner if she had been more proactive from the start. Our team would have handled the situation differently in order to maximize the impact of her apology: we recognize the need for a quick response, controlling the narrative and understanding public sentiment to ensure the apology would be sincere and authentic - and without all of the jokes. Furthermore, Ellen should have addressed the issues directly, utilizing an effective strategic communications plan to manage the crisis, demonstrate accountability, and rebuild trust with her employees and audience, ultimately helping to restore her image.
Even as Ellen steps back from show business, Emerson Street Media believes rebuilding her reputation requires honest reflection and effective communication. Transparently addressing past actions and demonstrating personal growth will help her to establish trust and credibility beyond the entertainment industry.
Effective crisis management and strategic communication, such as that offered by Emerson Street Media, can guide public figures through such challenges. Our expertise ensures proactive responses that protect one's integrity and public image, which is critical in today's age of constant scrutiny and instant feedback.
