Media Training

The thought of preparing for a media interview can often feel intimidating: facing difficult questions in a high-pressure environment from a tough reporter. But the reality is that effective media training can prepare you for any interview scenario, leveraging your key message to become an effective spokesperson.

What is Media Training?

It is imperative that anyone speaking to the media on behalf of an organization is prepared with strategies and tactics to respond to tough questions and deliver an effective performance. Through Media Training, we utilize our extensive experience in journalism and communications to guide your interview preparation.

Why is media training important?

Media training allows Emerson Street Media to provide our clients with a detailed background and perspective on how the media operates and the status of the overall media landscape. 

We conduct mock interviews to mirror a variety of situations, from television interviews to print interviews, podcast to radio, sharpening your interview skills with compelling messages that will make an impact. 

Our rigorous form of communication training provides significant advantages for anyone seeking to gain the confidence and skill to help lead to a successful interview.  

How can media training have an immediate impact?

A media training program can help equip individuals with strategies and tactics that can be implemented as soon as the media training session is complete.  While there is no such thing as a guarantee, we strongly believe that media training is the most effective and reliable way to prepare for media engagements.

It requires a great deal of focus and engagement that results in a detailed understanding of how to successfully leverage interview opportunities for the benefit of an organization or individual.  

We utilize our extensive experience in journalism and communications to conduct media training of all kinds for groups and individuals. With the use of a comprehensive, advanced curriculum our team outlines every aspect of the media interview process, from highlighting the many different types of interview situations, types of journalists, necessary speaking tips and so much more.

What are the components of media training?

Media training consists of four main components:
* Comprehensive overview of media landscape plus critical strategies and techniques

* Detailed practice interviews to simulate the real thing for TV, print and radio/podcast

* Extensive reviews of performance, including important tips for moving forward

* Consistent follow-up support for future media engagements

Our process begins by gaining a deep understanding of the overall media landscape and determining specific ways in which our clients can highlight their strengths to make an impact, including assessing the experience level of the training participants. We work closely with clients to understand their objectives for media training and how we can tailor our curriculum to their needs. 

First, a wide-ranging presentation on media training is conducted to help clients contextualize standard interview procedures and self-assess their level of readiness.

Preparation for interviews includes everything from word choice and “pivoting” to body language and clothing attire. After rehearsing key messaging and delivery, we focus on pain points and potential curve balls to make sure clients feel calm and prepared.

This process includes repeated practice interviews and potential interview questions that help individuals gain a clear understanding of exactly what an actual interview looks, sounds and feels like. This process gets people ready for the real thing and creates a sense of confidence and calm that can only come from substantive preparation, ensuring that you are ready to deliver effective and memorable messages and truly become an effective communicator.

What are the benefits of media training?

The Benefits of Media Training are:

Provides a detailed understanding of the many different types of media and reporters you could encounter during interviews and gives you the tools to conduct successful interviews no matter the circumstance

Delivers with the many different tactics that you can start employing immediately that give you leverage and power when taking part in interviews

Empowers you with a great deal of confidence in knowing that you can effectively and clearly respond to a range of interview questions on a wide variety of subjects

As we have seen time after time, individuals who go through the Emerson Street Media training course often leave the experience with an entirely new understanding of the interview process, the tools needed to deliver clear, concise messaging and how a great interview can help make an impact in a very crowded and busy media landscape.

Once training is complete, we continue to provide guidance and help for our clients as they navigate the process of participating in interviews with journalists. Leading up to these interviews, we schedule prep meetings with clients to ensure they are comfortable and ready while also running through any last-minute questions or concerns.

We will be with our clients as they conduct interviews, debrief on overall performance and follow-up with reporters to help secure positive and substantive coverage. We are with our clients through every step of this critically important process. 

Why Choose Emerson Street Media?

Plenty of PR firms conduct media training, and many of them do it very well. But what makes Emerson Street stand out is our journalistic experience and our deep knowledge of exactly how interviews are planned, coordinated, and conducted.  We know how best to capitalize on interview opportunities.

At Emerson Street Media, we recognize how vital it is to prepare for media interviews with passion and focus to ensure that each interview helps advance the key message and overall objectives of an organization or individual. We absolutely love helping people prepare for media interviews. It is in our DNA. And we would love to work with you and help set you up for success.