CASE STUDIES

Media Relations

VHC Health

Emerson Street Media helped VHC Health with strategic communication for the grand opening of its Outpatient Pavilion, focusing on media relations, video production, and clear messaging, resulting in extensive local coverage and a successful launch.

Giant BBQ Battle

The Giant BBQ Battle, an annual celebration of food and music, enlisted Emerson Street Media’s services to make their event bigger and better than ever before. The annual event takes place on historic Pennsylvania Avenue and is a summer staple for Washington, D.C.. When presented with the opportunity to work on this event, we jumped on it immediately. With the support of our team, the 32nd Annual Giant BBQ Battle attracted over 80,000 attendees, a 540% increase in downtown tourism over a non-typical event weekend, according to the Office of the Deputy Mayor for Planning and Economic Development.

Southwest Business Improvement District

Emerson Street Media began an engagement as the Southwest Business Improvement District’s (SWBID) PR, social and video partner to showcase how it operates differently from other BIDs. When they transformed a dark underpass into a colorful mural gallery, we were tasked with executing a communications campaign designed to raise awareness about the project, which resulted in significant media coverage.

Playfly Sports

Playfly Sports launched in September 2020 with the goal of becoming a major force in sports media and marketing pro, collegiate and high school athletics. Emerson Street Media collaborated with CRWN Partners shortly after Playfly launched to help the company achieve rapid and substantial growth in a short period of time through a robust and proactive strategic communications campaign.

Taharka Brothers

Taharka Brothers, a renowned ice cream brand in Baltimore known for its community engagement, partnered with Emerson Street Media for their campaign announcing a shift to an employee-owned, majority black-owned business model. Through strategic media outreach, including crafted story pitches and a press release, the news secured prime coverage in The Baltimore Sun and The Baltimore Business Journal, amplifying Taharka's significant announcement.

rand* Construction

When a sudden building accident occurred at one of rand* Construction's projects over the Christmas holiday, Emerson Street Media was enlisted to manage the communications fallout. Emerson swiftly engaged with rand*, devising a thorough strategic communication plan encompassing press releases and consistent updates. Though the accident's repercussions weren't as dire as initially feared, Emerson remained hands-on, reflecting on their crisis response and supporting rand* throughout.