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Emerson Street Media helped VHC Health with strategic communication for the grand opening of its Outpatient Pavilion, focusing on media relations, video production, and clear messaging, resulting in extensive local coverage and a successful launch. In its effort to grow its presence as a comprehensive regional healthcare system, VHC Health opened its state-of-the-art Outpatient Pavilion in June 2023. The seven-story, $250 million project aims to centralize VHC Health’s outpatient offerings while also freeing up space at the main campus hospital for more inpatient services including cancer, cardiac and stroke care.

The VHC Health leadership team guiding the project, which broke ground in October 2019, placed a significant emphasis on a robust external communications plan to reach key stakeholders. The Emerson Street Media team was tasked with helping the organization develop a strategic communications plan for the opening of the facility, with an emphasis on clear and consistent messaging for both internal and external audiences.

The grand opening of VHC Health’s Outpatient Pavilion was a major success with widespread coverage across top local media outlets. Our team seamlessly integrated with the VHC Health team and its other marketing and communications partners. We maintained steady streams of communication with these partners and kept our channels of communication and documents organized so there was no confusion. With many moving parts to this overall strategic communications campaign, we fulfilled our goals and more than satisfied our partners at VHC Health.