Video Portfolio

Emerson Street Media produced a :90 second sizzle reel for the National Landing Business Improvement District’s 2024 Annual Meeting. The video needed to be energetic and showcase the variety of culinary offerings in National Landing in a concise way. We knew each restaurant/bar would only be able to appear briefly in the video due to the large amount that needed to be included, so it was important to capture each at a time when lighting was optimal, customer flow was high and energy was at a maximum.

Developing a fast rapport with wait staff and customers was also critical. Our skill in storytelling in and around public spaces from years of producing broadcast news was paramount to success. At its 2024 Annual Meeting, the National Landing BID wanted to showcase the exciting new restaurants and bars that had arrived to the neighborhood over the past year, as well as the many still to come. The video would serve as a segue from the networking portion to the keynote address at the annual meeting held at Amazon’s HQ2 offices in Crystal City, VA.

The video played on a huge screen at Amazon’s HQ2’s Merlin building for hundreds of attendees and achieved the goal of capturing the audience’s attention with eye-catching visuals highlighting the diversity, innovation, and community spirit of the local culinary scene before the meeting’s keynote speaker took over and addressed the crowd. A perfect introduction for a hungry audience.