The Giant BBQ Battle, an annual celebration of food and music, enlisted Emerson Street Media’s services to make their event bigger and better than ever before. The annual event takes place on historic Pennsylvania Avenue and is a summer staple for Washington, DC. Giant BBQ Battle came to Emerson Street Media with a multitude of external communications needs and our team delivered on all fronts.
Through effective video production, social media management, influencer partnership coordination, and earned media placements in top local and national outlets including CBS and NBC National News, The Washington Post, Northern Virginia Magazine, and many others, Emerson Street Media increased awareness of the Giant BBQ Battle to its target audiences which resulted in soaring ticket sales. Even with an unprecedented heat wave, the 32nd Annual Giant BBQ Battle was a tremendous success. With the support of our team, the Giant BBQ Battle attracted over 80,000 attendees, a 540% increase in downtown tourism over a non-typical event weekend, according to the Office of the Deputy Mayor for Planning and Economic Development.