Social Media Management

The Giant BBQ Battle, an annual celebration of food and music, enlisted Emerson Street Media’s services to make their event bigger and better than ever before. The annual event takes place on historic Pennsylvania Avenue and is a summer staple for Washington, D.C.. When presented with the opportunity to work on this event, we jumped on it immediately. With the support of our team, the 32nd Annual Giant BBQ Battle attracted over 80,000 attendees, a 540% increase in downtown tourism over a non-typical event weekend, according to the Office of the Deputy Mayor for Planning and Economic Development.

Emerson Street Media began an engagement as the Southwest Business Improvement District’s (SWBID) PR, social and video partner to showcase how it operates differently from other BIDs. When they transformed a dark underpass into a colorful mural gallery, we were tasked with executing a communications campaign designed to raise awareness about the project, which resulted in significant media coverage.

Emerson Street Media devised a social media strategy for DISCO, an AI-powered legal tech. After an in-depth competitor analysis, they implemented a content calendar, optimized post timings, and utilized trending hashtags. With continuous refinement and strategic visuals, they achieved consistent monthly growth across DISCO's platforms.

Taharka Brothers, a renowned ice cream brand in Baltimore known for its community engagement, partnered with Emerson Street Media for their campaign announcing a shift to an employee-owned, majority black-owned business model. Through strategic media outreach, including crafted story pitches and a press release, the news secured prime coverage in The Baltimore Sun and The Baltimore Business Journal, amplifying Taharka's significant announcement.